Product Launch

Martin Večeřa

Playbook and toolset for smooth product launching. Launch your new great product and show it to the world.

Having a great product is essential, but the real success only comes when it gets to the customers. Align marketing activities with feature development and build buzz and excitement.

Manage the campaigns

Create the campaigns, plan the dates and keep track of the status. Everybody will have a common understanding of what is coming and what are the deadlines.

Keep track of the content

Plan interactions with your user base and potential customers. Keep data about your newsletters, social posts and other marketing activities in one place.

Support teamwork

Share information with your team, assign the work and track the status in comprehensive reports.

Detailed description

A product launch is the culmination of all your team’s work and effort and nailing a launch plan is critical to building buzz and excitement. Our Product Launch project template has everything you need to launch a new product. It takes a team from a minimal idea – sketching out product requirements on a whiteboard, brainstorming – all the way to completion, with sections for each sub-team, and an executive status update complete with Gantt chart.

Best suited for

Company size: startup, small, medium, large, enterprise

Team size: 1-50

Project complexity: from press release to a whole launch even with social media promotion

Industry: any, industry agnostic